3oB is a Melbourne-based beat-maker, vocalist and emcee.  He is best known for his work in Agency Dub Collective and Organic Intalekt.  He is a multi-instrumentalist with a long list of writing credits on over 9 releases from 2003-2013. He has collaborated with The Master, Krisdafari, Lotek, Sine, Ishu and The Bird.

His lyrical style is informed by early 90s US East Coast hip hoppers like KRS-ONE, Guru and Brand Nubian, as well as by the Jamaican dancehall toasting of Yellow Man, Tappa Zukie and Jr Gong.

3oB is a proponent of the rare DubHop style of beat-making that weaves sampled records from reggae, soul and funk with live instruments and dub effects. He has toured the east coast with ADC extensively over the last decade, from Wollongong to Coolum and Tathra to Tenterfield.

He will perform at Folk Rhythm and Life in 2014 in collaboration with long time friend and Agency Dub Engineer Malicine.  In a set that incorporates lyrics and remixes of ADC tracks, plus a preview of his new music, 3oB seeks to eke out the common vibe between Dub and Hiphop.  All this is brought to you with one mic, one MPC and one Space Echo.

promo FRL 1 cropped




For immediate release


Playing classic jazz and Gypsy swing guitar since his youth, Liam O’Connell has toured Australia with Swing and New Orleans style bands for over a decade.  Through the seminal sounds of early jazz, he discovered Western Swing, Cajun folk tunes, Caribbean Calypso and old time Country music.  It is this melting pot of the pre-Rock n Roll Americas that focuses his creativity and sparks his writing.

In 2009, Liam collaborated with eight of his favourite Melbourne associates to record the twelve original songs that comprise Mild Wood Swings During production, he was struck down with a major stroke and required neurosurgery.  He has spent the years since recovering, rebuilding and now, finally returns to his hometown to launch this hallmark album of original music.  Featured on the album are the legendary Peter Baylor, Andy Baylor, Michael McQuaid and Leigh Barker.

Joining Liam for the Canberra launch is Canberran Elrond Veness [The Dreamlanders, The Kingstons], old mate and interstate neighbour.  Sharing a deep musical camaraderie and friendship, the two guitarists team up to reinterpret these songs in duet form.  The intimate locale of The Front Gallery is the perfect venue for this stripped back, acoustic version of Liam’s music.

Good Gosh launch the album Mild Wood Swings at The Front Gallery and Cafe, Sunday October 19. Music from 6pm

Poster Good Gosh at The Front 19_10_2014 RGB portrait

the boys at napoleon cropped as.jpgAgency dub Collective Logo

For Immediate Release

December, 2013

Melbourne, Australia


Dub frontman takes backseat

Agency Dub Collective front man and key group member 3oB (Liam O’Connell) will retire as lead vocalist/lyricist of the pioneering ozzie dub band this summer.  It is believed that he will continue as an instrumentalist and production contributor to the broader collective.  O’Connell is expected to stay on playing bass, melodica and samples after having co-written many of the group’s riddims since joining in 2003.  The band will continue as an instrumental dub outfit, playing live and recording dub plates for deejays and vocalists.

Conflicting views

O’Connell has cited his own creative and philosophical differences with core reggae beliefs as the reason for stepping off.

‘Basically, I’m not a religious person, I’m a godless socialist and that’s incompatible with the teachings of Rasta and reggae lyricism’.  He went on to say ‘For a time, I thought I could harness the revolutionary nature of Jamaican music and sort of channel it into an anti-Imperialist, progressive voice, but I’ve gone as far as I can with that approach’.

Reggae music is deeply influenced by the teachings of Rastafari, a Jamaican religious movement born out of the belief that Ethiopian King Hailie Selassie (1892-1975), is the incarnation of Christ.

It’s pretty inauthentic of me to use this [reggae] music for my own political purposes that don’t fit with the listeners’ expectations – I’m not Christian and I don’t think much of the Old Testament.  For me, Babylon is nothing more than an old name for modern-day Iraq; one of numerous ancient warring civilisations like Assyria, Egypt and Judea.  I’m more interested in the here and now.  If you’re an atheist you can’t be up there howling “Jah” this and “Rasta” that, it simply doesn’t feel right.


Moving forward

3oB is said to have been open to replacement by another vocalist but that position may be left vacant, according to guitarist and manager Elrond ‘Rondo’ Veness who said  ‘For me, ADC was always about the brotherhood, the collective spirit, so I don’t have much interest in seeking out another vocalist’.  O’Connell reaffirmed his views in a letter to Veness in October ‘I am basically a hip hop emcee and feel like the roots reggae/dub crowds don’t want to hear that shit’.

Agency Dub will play 2 shows to mark 3oB’s retirement as frontman.

Canberra: Honkeytonks, 17 Garema Place, Sunday Dec 22 4.00-8.00pm (free entry)

 Melbourne: Bar Open, 317 Brunswick Street, Fitzroy, Friday, Jan 24 10.00pm -1.00 am (free entry)

 Check out updates from the band at https://www.facebook.com/AgencyDubCollective

join the discussion on Twitter at #3oclocbogey #agencydubcollective

You tube Agency Dub Collective


There is literally no mood for me that hip hop can’t improve


like it or not cover thumnail 1

Melbourne era (2001-2015)

3oclocBogey is an Australian emcee and rap artist from Melbourne, Australia.  He has written and recorded steadily since 2003, most notably as front man for Agency Dub Collective, but also with live Hiphop band Organic Intellect and for Dubagenda, a local underground beat unit involving Dub Ninja.  He has performed regularly around Melbourne at venues like The Espy, The Evelyn, Bar Open, First Floor, Revolver, Cape Live, Laundry, Gertrude’s Brown Couch, Windsor Castle, Retreat Brunswick, Ace Morning, The Spot, Revolt, Corner Hotel, East Brunswick Club, B.East and more.

Highlights  from this highly productive time were supporting Lee Scratch Perry and Sean Kuti at The Sydney Opera House (2008) and opening for Bomba at the Spanish club, Fitzroy (2007) as well as the PBS Reggae show fundraiser events: 100% Dub , 200%  Dub and 300% Dub.  Appearances at FRL (Folk Rhythm and Life) festivals in 2005 (Kurt Roberts), 2006 (Peter Treleaven), 2007 (Pete and Bill Skirmer – OI) , 2008 (Patrick Kilby), 2010 (Lyndon Lester), 2012 (Cass Horsefall), 2014 (Mark Erwood), 2016 (Liam O’Connell),  2017 (Liam O’Connell).

In 2013 3oB retired as frontman for Agency Dub Collective to play bass in stead; and in turn, focus on his solo hiphop project more fully. Vote for me on Triple J unearthed

Back in the ACT

2015 he returned to his hometown Canberra where he has founded Retro Shebang vinyl DJ night at LowBrow (Sancho’s Dirty Laundry) and Brap Brap hiphop nights at Smith’s Alternative, where he shared the stage with Big Smokin’ Joe (UK).  He has promoted shows recently at Old Canberra Inn, Smith’s Alternative, Phoenix, Alliance Francaise and Transit Bar. Since this time, he has acted closely with Elrond Veness in ADC to keep the dub fires burning with a stripped back power trio and Simon Milman on his debut band playing drums. 3oB has been invloved in various cultural and fundraiser events since returning to the Capitol, including Stop Adani Canberra Fossil Fuel Fest and OXJAM ACT.

              3oB and coolio Desgracias poster


3oB works with Coolio Desgracias in what might be called ‘Shadow Ministers’. He has featured on recordings with such eminent emcees as Lotek, and Elf Tranzporter; worked extensively with Brisbane emcee Krisdafari of BumpnHeadz Records; he has collaborated and recorded over the years with Castlemaine rapper Rex Mundi (then known as COX-1) in a group known as Boom Industry; 3oB is a founding member of Organic Intellect, a live hiphop band which featured Dub Ninja on drums, DJ Heptune on turntables, later replaced by the Queensland DMC champion The Master, with whom he co-founded Ombudsmen.  Recently he helped promote the local leg of Big Smokin’ Joe’s 2018 Single Minded Australian tour.

Style and lyrical approach

3oB has been influenced by a range of rappers from the Old School through Golden Era rap to UK and Ozzie hiphop.  3oclocBogey is deeply influenced by the Jamaican toasting and chatting styles that informed Hip Hop in its early days and continues to today.  From Dee Jay Giants such as Big Youth, I-Roy and Lee Scratch Perry, to dancehall rappers like Shabba Ranks, Yellowman, Junior Gong  and Elephant Man, 3oB always pays homage to the Jamaican roots of this music.

Production Discography

Agency Dub Collective

2017 – Bang For Your Buck (LP/CD/download)

2012 – Beggars Belief (Album – CD and download)

2008 – $0$ [or SOS] (Album – CD and download)

Organic Intellect (re-releases due in 2019)

[unreleased] 2009 – Slums vs Citadels (shelved due to band dispersal)

2008 – Programma (EP – CD only limited run)

2005 – Urbane Literature version 1 and 2 (EP – CD only)


2013 – 3ocloc Bogey [self-titled] (Album – Download only)

2005 – 1x invalid character builder (out of print: limited CD pressing, handmade covers)

2004 – South Bronx Defence Ministers mixtape: Bronx-Melbourne Artifacts feat. Clarence Boddyker and Krisdafari (unreleased, only 3 copies ever burned)

3ocloc Bogey

2018 – Shock The System (coming out Dec 2018) 

2017 – Like it or not mixtape (download only)

2015 – Vote 1 3oB mixtape (limited cd release for Lizard Bites Back Roxby Downs)

bogey logo sigbogey logo sigbogey logo sig videos

feature track

Dubagenda is a sub label of Branch Stack Records.  CEO of Dubagenda is Liam O’Connell.  Main musical genres at Dubagenda are dub, reggae, dancehall and hiphop.  Co-founder is Daniel Sommariva.

Collaborating artists are

3oB (2004-2018)

Dub Ninja (2018-present)

Sub Detonator (2016-present)

Los Maestros (2017-present)

Good Gosh (2010-present)